This deal is a shame. The Burton Joyce schoolboy football team from Nottingham, England, has acquired a somewhat controversial sponsor. Hooters sponsored the ten-year-old boy. So the company is famous for the fact that attractively dressed waitresses serve customers in the establishments of its sports bar network.
“Does anyone think this is appropriate?” asked one of the users on social networks. “What’s next? Will Ann Summers sponsor the Boy Scouts?” echoed another in reference to the row of erotic shops. “Or will the lap dance club be advertised in schools?” he continued furiously.
Others took the sponsorship deal announcement in stride. “My guess is that the next game will be all fathers,” Lee Deewey wrote in the discussion.
Hooters, in English slang for breasts, is an American company that operates approximately 400 branches of sports bars and grills in 29 countries around the world. There is only one in England (as in Prague in the Czech Republic): certainly in Nottingham, where Burton Joyce is based.
“Hooters Nottingham is proud to be the new sponsor of the Burton Joyce Under 10 team. Good luck with the season guys. Give it to them!” the company wrote in a statement.
And he posted pictures of men in jerseys with the company logo standing next to two beautiful women in the company’s colors. Granted, they were wearing more clothes than the standard Hooters waitress uniforms…
But in the end, the sponsorship deal was abandoned due to public pressure and after the intervention of the English Football Association (FA). Its rules prohibit the wearing of any equipment during matches that may be considered “prejudicial to the welfare, health or general interest of young people or otherwise considered inappropriate”.
And the jersey with the Hooters logo is said to fall into this category. “They have to cancel that contract,” the Sun newspaper quoted regional FA management as saying.
“We understand the difficulties facing football performance, but we urge all clubs looking for sponsorship income to be aware of the regulations in place or contact us for advice,” the association said. .
Nottingham’s youth team bosses preferred to back off. “On the advice of the Football Association, Burton Joyce Football Club has confirmed that we will be withdrawing from the kits in question and will not be using them,” the club wrote on Tuesday.
Therefore, it is possible that the Burton students will return to their former sponsor. From the point of view of regulations, it is a “harmless” power company.